Conquering Cold Calls

No One Likes Making Cold-Calls

“I’ve only met two types of people who really like making cold calls…. Liars and people who have never really made one!” If this quote sounds familiar, it’s because it’s fundamentally true. Most successful sales people simply hate to make “cold” calls. Intellectually they admit that it could be an effective way to speak to […]

Get Better Results On The Phone. . .

The phone rang. I picked it up. The woman asked: “Do you need any additional telephone equipment?” I said no. The call lasted less than 4 seconds. Later in the day I received another call. This was from Cindy at Forbes magazine. She asked: “Is Dave Rothfeld in?” I replied: “Yes. What do you need?” […]