Cut waiting time to a minimum.

Cut waiting time to a minimum.  If wait you must, have wait-time work with you. What is your wait time strategy?  Many customers are worth waiting for.  Start with the externals.  What do they want you to see?  Membership in trade associations hung on the walls, back...

Words are our business . . .

What did I say that worked? Words are our business. “When they said that, I should have said this!” Not to worry. We all are better after the fact. What is really important is not what might have been, but what worked. When Ted Williams was in his prime,...

Your Elevator Speech

There’s an old saying that you never get a second chance to make a good first impression. When someone asks who you are and what you do, how do you respond? You need to know your elevator speech in sixty seconds or less to be able to tell them who you are, what...