Which non-financial sales incentive is most effective? If you said “trips,” you’d be in total agreement with the nearly 500 reps responding to a Dartnell survey. We asked reps to rank a variety of popular non-financial incen­tives according to what would motivate them to do more, with#1 being most important. How do their choices compare with yours?

#1 Trips

#2 Face-to-face recognition

#3 Entertainment/dinner/sports tickets #4 Merchandise

#5 Awards/plaques

#6 Mention in company newsletter