Which non-financial sales incentive is most effective? If you said “trips,” you’d be in total agreement with the nearly 500 reps responding to a Dartnell survey. We asked reps to rank a variety of popular non-financial incentives according to what would motivate them to do more, with#1 being most important. How do their choices compare with yours?
#1 Trips
#2 Face-to-face recognition
#3 Entertainment/dinner/sports tickets #4 Merchandise
#5 Awards/plaques
#6 Mention in company newsletter