There’s an old saying that you never get a second chance to make a good first impression. When someone asks who you are and what you do, how do you respond? You need to know your elevator speech in sixty seconds or less to be able to tell them who you are, what you sell or what you serve, and why a customer should do business with you. You may only get one chance to make that good first impression.

A business owner was interested in changing his local zoning laws. When he met a member of his local legislature, they got on the elevator together to go up to the conference room. The legislator pushed the button for the 12th floor, and when the elevator door closed, he turned around and said “What do You want from me and what can you do for me? Tell me in 60 seconds or less.” Amazingly, this business owner was prepared. He had a well-defined answer, and by the time the elevator stopped on the 12th floor, the legislator was ready to help him, and also to get the benefit of having the business owner as a promoter for the upcoming reelection campaign. Can you tell people in 60 seconds or less why they should buy from you?

When someone slams the door. don’t put your foot in it. Stick your head in it so you can keep talking.